Summary Lateral Marketing New Techniques for Finding Breakthrough Ideas

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ISBN-10 0471455164 ISBN-13 9780471455165
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This is the summary of the book "Lateral Marketing New Techniques for Finding Breakthrough Ideas". The author(s) of the book is/are Philip Kotler Fernando Trías De Bes. The ISBN of the book is 9780471455165 or 0471455164. This summary is written by students who study efficient with the Study Tool of Study Smart With Chris.

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